A weekly newsletter from me. For NDIS and aged care providers who want to grow.
One short note. A few practical tips. One thing to do before next week.
Marketing, sales, AI, tech and offshoring. Founder to founder.
What you get
01 Why you hear from me
I write so you can grow the business and still help more people. Clarity first. Then marketing. Referrals, enquiries, content, ads, AI and automation, the tools you run on, and the systems and offshore help that stop you being the bottleneck. Founder to founder.
02 What arrives each week
One note from me. A short read on one theme. A few practical tips. Written like I am talking to you, not to a room.
Themes rotate. Marketing and sales. Who you are talking to. Copy and brand. Personal LinkedIn. Partner conversations. The enquiry path when the phone rings. Ads. AI that fits your team and the size of your business. CRMs and the tools worth paying for. Offshoring and extracting yourself. Proof you already have. How people find you when they ask around.
03 What you actually do
Every issue ends with one numbered exercise. Open a page. Answer a few questions. Rewrite a block. Post once. Check a report.
You finish the week having done one concrete thing, not having collected another theory. That is the deal: read it, then do the step.
Who this is for
If you run or market an NDIS or aged care provider, and you want the business to be easier to refer to, this is for you.
Written for the person running or marketing the provider, not for participants. Real advice and tools you can use.
From Chris
Chris Lapa. Founder & NDIS Growth Advisor, CL Growth Academy.
Fifteen years in marketing and sales, the last three and a half focused on NDIS and aged care. I work with providers across their sales, marketing, AI, tech and offshoring. Founder-led.
I write like I talk: fix the clarity first, then the marketing.
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