NDIS Digital Marketing & Acceleration
Digital is how small and medium providers get found. Here is what belongs in the plan.
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NDIS & Aged Care Marketing
NDIS and aged care marketing
NDIS and aged care marketing
that gets you referred.
One point of contact. No lock-in. I get providers seen by the people who need them, and recommended by the people they already trust.
- 15 yrs In sales and marketing
- 1 Point of contact
- 0 Lock-in contracts
Trusted by
NDIS & aged care providers
Not stock photography
In the room
Masterclasses, summits and workshops with actual providers. I said no stock photos of smiling strangers, so here are the real ones.
Engine 01 · Marketing
How you get found
Five channels that put you in front of families and coordinators who are already looking.
01
NDIS SEO
Long-term visibility built for the searches your participants actually type.
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02
NDIS Google Ads
Paid search aimed at people looking for a provider this week.
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03
NDIS Social Media Ads
Meta campaigns that reach families before they start searching.
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04
Email Marketing
Straight-talking sequences that keep your provider top of mind.
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05
Social & Content
Real stories from your team, built for the people deciding on you.
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Engine 02 · Growth
How you get referred
The half of growth that happens off your website, and the half a marketing plan usually leaves out. No ad spend, and the highest conversion rate you have.
Ongoing
One person who knows your business.
A complete strategy without hiring a full-time team. Annual plan, budget and reporting, run by someone who already knows the sector.
See how it works →
15 YRS
In sales and marketing, 3+ in the sector
1
Point of contact, start to finish
0
Lock-in contracts
Founder-led
Chris Lapa
“Is your marketing actually bringing in participants, or just likes?”
I've spent fifteen years in marketing, sales and strategy. The last three and a half years have been focused on one sector: NDIS and aged care. I know the challenges here are the brief, not a demographic. So the work is plain language and getting your service seen by the people who actually need it.
Chris
Ways to work together
Pick the level of help you need
Some providers want the whole thing run for them. Some just want to dip their toes into marketing or sales support. Both are fine. They're different jobs, so they're structured differently.
Done for you
NDIS Marketing & Websites
An approach designed for you, built by me. Fifteen years of marketing and website work, now aimed at one thing: more NDIS enquiries, and a brand that doesn't look like everyone else's.
Book a callDone with you
NDIS Marketing & Sales Coach
For providers who want to lead their own marketing. You're capable, you just need structure, a plan, and someone who'll hold you to it. We meet regularly, you execute, we refine.
Book a callOne-off
NDIS Marketing Workshops
Half a day or a full day, for you or your team. Cut the busywork and get clear on the handful of activities actually worth your time. Everyone leaves knowing what they're doing on Monday.
Book a callOngoing
Managed Growth
A complete strategy without hiring a full-time team. Annual plan, budget and reporting, run by one person who knows the sector, so you can see the return instead of guessing at it.
Book a call
Free lead magnet
NDIS & aged care
NDIS & aged care
tips, tools & things to try
- 01 SEO
- 02 Ads
- 03 Email
- 04 Social
- 05 Managed
Straight answers
Questions I get asked
Do you work with businesses outside NDIS and aged care?
No. One sector only. That's the whole point. Your challenges are the brief, not a demographic I'm guessing at.
Am I locked into a contract?
No lock-in contracts. If the work isn't earning its place, you shouldn't be trapped paying for it.
Who actually does the work?
I create the strategy and execute the plan with my small team of specialists who kick ass at what they do. I always remain your point of contact and key strategist.
How fast will I see results?
Depends on the channel, and anyone who tells you otherwise is selling. Ads can put you in front of people searching this week. SEO is a long game. It builds visibility that keeps paying after you stop spending. Running both covers the short term and the long term.
From the blog
NDIS marketing blog
Strategy
Ads
NDIS Google Ads
Reaching participants takes more than showing up. How Google Ads connects you with people actively searching for your services, from keyword selection to measuring what works.
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Growth
How can you use marketing for business growth?
How marketing and referrals work together to grow a provider, and how to tell which one is doing the work.
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SEO
How can SEO grow my business?
SEO makes your website show up when someone searches for what you do. Here's how that compounds over time.
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Not sure how to grow your NDIS business?
A frank conversation about what's actually working, and what's just spending. Fifteen years in sales and marketing, straight to Chris.